About Me

Design, research, and a bit of chaos.

Hi, I'm Shaun! A Product designer and UX lead. I've spent over a decade in tech and games (EA, Mojang, and the rest) and I'm into strategy, design systems, and shipping things people actually use.

Human-centered design + data. I keep it intuitive and keep learning from real users.

Tools I use

Production

ConfluenceJiraTrelloMiroFigjamGithub.

Design

FigmaSketchAdobe Creative CloudMayaUnrealUnity.

Development

HTMLCSSJSC#DartFlutter.

AI

ClaudeMidjourneyGeminiCursorChatGPTNotebookLMn8nKling AI.

Work Experience

2024-2025
Consultant — Product Strategy and Game Direction
Setting the game and UX strategy for alpha launch and live service.
- —Defining the game components and systems required for an Alpha release including game mechanics telemetry and user journeys.
- —Developing the goals and motivations monetization and ecosystem for players at each stage of gameplay.
Gameplay SystemsGame direction
2023 – 2024
Consultant — Design and UX Strategy
Senior Product Designer driving the design refresh of Minecraft In-Game elements and User Journeys based on business goals and market research.
- —Initiating the Design System for Minecraft's updated game UI.
- —Quick path to finding the fun for new Minecraft players.
- —Designing Minecraft's Menus in OreUI based on web tech.
Gameplay UIQuick PlayMenus
2022 – 2023
Design Lead
Product Designer growing a Research and Design thinking culture.
- —Game Design and UI for a Rogue-like Survivor.
- —Designing the Gaming platform mechanics and features.
- —Visual scripting language based on node graphs and blocks.
World InvaderMutate platformLink editor
2021 – Present
Co-Founder / Head of Product and Tech
Producer for design development and live operations for Workbee.
- —Designed and developed the Business and Talent apps for Android iOS and Web.
- —Managed the development team in building the Admin console API and Search Algorithm.
Workbee AppWorkbee Platform
2020 – 2022
Experience Designer
Lead Designer for Frostbite's Core Engine Art and Rendering team.
- —EA Sports (FIFA 21 22 23 NHL 22 NFL 21 22 23) Battlefield 2042 NFS Unbound and Star Wars Squadrons and editor tools for Frostbite-based games.
- —Led Research and Design from ideation and concept through to implementation for the game engine's 3D editor.
- —Collaborated with the UX organization on creating components and usability testing.
- —Designed workflows and components for Frostbite's new game Entity Component System and oversaw implementation and testing.
Game ProductionWorld EditorDesign SystemECS
2019 – 2020
Senior UX and Product Designer
Lead Designer for the Customer Acquisition Cloud.
- —Led the Research and Design for the Predictive search bidding platform.
- —Led the design and usability testing for the platform.
Search BiddingAd Personalization
2016 – 2019
Product Owner — UX Design and Researcher
Designer and Researcher in Platform and Game framework.
- —Led the research and ideation for the NetEnt player engagement programs.
- —Interaction design for game development tools.
Player EngagementDeveloper tools
2015 – 2016
Consultant — UX Game Design and Frontend Dev
IT Consultant focusing on platform and game development.
- —Designer, Android and iOS developer for a TV game show.