Redesigning the 247ai Predictive Bidding dashboard for ad agencies and brands—intuitive navigation, design system, and workflows for Google Ads, Bing, Facebook, and more.
I worked on redesigning the Predictive bidding dashboard to be more intuitive and user friendly, while collaborating with developers and product owners on business needs. It was done by restructuring the navigation and user work flow while also incorporating and working with 247ai's in creating a new design system
Double diamond design approach, brainstorming, design studio, prototyping, usability studies, agile, analytics, A/B testing,
Sketch, Zeplin, Invision, HTML, CSS, JavaScript, Jira, Confluence, Heap, Fullstory
The 247ai Predictive bidding dashboard is an interface which clients in Ad agencies and brands view and interact with to improve their bidding performance on different metrics. This interface contains multiple controls and settings that work together with a backend and AI to bid on different auctions in Google Ads, Bing, Yahoo Japan, Facebook, and Youtube based on specific metrics such as impressions, CPM, ROI.
From discovery and definition through ideation, design and prototyping, usability testing, development, and measuring success—with Double Diamond and close collaboration with account managers and stakeholders.
Double Diamond Methodology to define the problem statement. Identified two areas to improve on:
Navigation of dashboard.
Accessibility of data while away from a desktop
Broke down the current products structure and reviewed user journeys and workflows.
Users (Account managers) were used to the standards in Navigation from tools like Google Ads. Users preferred patterns that were familiar and showed real-time data.
Visual patterns and Information architecture were more on the negative side according to users. Accessibility was poor and harder for users to differentiate key components in their workflows
Design studios collaboratively with different stakeholders.
Wireframing and prototyping in Sketch
Used sketch to create concepts and prototypes.
Presented workflows to stakeholders and developers
Designed components for the company design system that were needed for the dashboard.
Updated wireframes to match the overall brand
Created Prototypes that could be tested internally with account managers.
Updated designs based on feedback and critique
Used a War room to track progress across different domains.
Broke down user facing tasks with development teams.
Updating components and styling on the Frontend
Heap analytics and Fullstory to see users workflows in the dashboard
Client feedback channels KPIs based on user uptake
Working on the Predictive Bidding dashboard helped me gain a lot of insights into the industry as well as understand the needs of our clients. Problem solving was a fun challenge as I had to focus on the customers current usage and try to define a better way of working. Having stakeholders from Agency, Brands, and Insights gave me a lot of use cases to work, and coming up with a solution that works for all was a fun and fulfilling task
Design lead for 247.ai's foray into predictive bidding.\n\nRevamp and design of dashboard and tools to fit the branding of 247ai.\n\nEvaluated feasibility of the acquired startup through usability testing mapping with company goals.\n\nDesigned workflows and new products for Search Bidding and Ad Personalization that are now part of 247.ai's Engagement Cloud