Taking a platform from concept to launch as Head of Product and Technology—Flutter apps, team of eight, and pivot to PaaS.
Co-Founder and Head of Product and Technology. It was my role to design and build the product with the investment we got. From conceptualizing the idea to overseeing the development and it’s implementation
Brainwriting, Storyboarding, Hybrid (Agile and Kanban), Usability Testing
Figma, Miro, Trello, AWS, Firebase, Laravel, Android Studio (Flutter), Git, Xcode
Workbee is a digital platform (Android, iOS, web) with a two-sided marketplace that offers temporary staffing solutions in an automated manner. Our goal is to to remove the middle man and match skilled professionals in the service industry with businesses having temporary staffing needs
From discovery and ideation through concept design, planning, development, and measurement—aligned with product and team growth.
Starting from scratch, we used a few different brainstorming and ideation techniques to map out what the business modal canvas and product would look like.
Initial low-fidelity mockups were created to convey the products core features
Iterating on the tech stack and system architecture to identify key areas of the platform and what services might be needed
Creating a prototype using Flutter for the frontend and Firebase as the backend. Flutter was choses to have one code base for all versions of the app
Created a Name using Brainwriting with the team. Started out using Color theory and Mood boards to define how our app would look like and what message it should convey to our users
Created a design system and based our elements on Material UI as we used Flutter for development
Defining the product thoroughly based on the prototype, data, compliance, and 3rd party services needed.
Defining the team size and number of developers needed based on investment and project roadmap
Recruiting and onboarding a cross functional development team.
Working in Trello using milestones and goals.
Lean methodologies, Kanban board.
QA on Test environments
A client app on web, android, and iOS for businesses to use.
A talent app on web, android, and iOS for our talent users.
An admin panel on web for internal support
Social media and web
Advertisement using Figma and Canva to create assets for Tiktok, Instagram, and Facebook for talent acquisition.
Hubspot and website for business acquisition.
Google Analytics to measure KPIs
Released the Talent and Business app on both stores
Beekeeper studio to track events and functioning of the apps.
Admin app to support talent and businesses
Building a whole platform from start to finish and releasing it gave me a lot of insights into the different stages of development.\n\n- Do not reinvent the wheel and use resources that are open and available in the early stages of design and prototyping.\n- All stakeholders should know what is going on, communication is key.\n- Taking on too many things at once.\n- Lean is great for a developing smaller platforms.\n- Development requirements can change with user insights.\n- Requirements change based on budget.\n- Setting clear goals and planning is better than micromanagement.\n- The importance of QA at every stage of development
Managed a development team of 8 developers and designers while overseeing the implementation of Workbees’ system architecture and API along with budgeting and planning.\n\nLed the implementation of the tech platform and apps from an initial concept to live service with over 5000 downloads and 23 business across the Stockholm region